8 Blogging Tips

by Shalice Noel

trench worn in small // polka dot camisole from Express here is similar and similar // red day heels in size 9 (TTS so comfy!) // shorts // jeans // turquoise ring (similar)

1 // CONSISTENCY Post and write daily // Tell your audience what to expect and follow through.

2 // COLLABORATION Together we are stronger, do not shy away from partnering with a like minded bloggers. I once did a shoot with another fashion blogger, Sheryl from Walk in Wonderland and it was so fun! We shared each other on our blogs. Remember, collaboration over competition.

3 // BRANDING Think of your blog as your brand. Sit down and wrote down what your brand is about in 5 sentences.

4 // KNOW YOUR AUDIENCE Study you analytics, straight out ask them. Watch youtube videos on how to find your super power. Ask yourself what is something I know that no one else does or does as well as I do? Am I story telling? In marketing 101, we learn nothing is sold by just sharing facts. You must use story telling to sell your product. Are you telling your story and if so, how is your audience responding?

5 // JUST DO IT Not to sound cliché, but running a business is equal parts heart and head. Go outside the norm, challenge yourself. Do something that makes you scared. My college professor once said boldly, “Take holy risks.” I haven’t forgotten it.

6 // WORK HARDER AND SMARTER // Hustle, work until the work is done, make lists, and delegate. If you’re not good editing, find someone who is! Another pair of eyes is always helpful. I have a virtual assistant who is SO HELPFUL. Many days I wear many hats, from styling, creative directing, modeling to administration. All of it. You get the point! Don’t be afraid to jump in. If there is something you’re not an expert in, google it, and find someone who is. Don’t be afraid to reach out to another blogger. Collaborate! We all have separate gifts.

7 // STAY THE COURSE Slow and steady won the race.

8 // TEACH YOURSELF NEW THINGS, from hair braiding to coding to photoshop to video editing. A successful entrepreneur is ALWAYS learning.

Any tips you have? I’d love to hear.

Happy Thursday!

our living room aka my first office where I wrote and nursed my babies!
My dear friend, Georgia Bateman, took these pics in front of this church with red doors. These were my first blog photos. As I look through these pictures, with the kids much younger, I’m reminded it took so much effort to write and get pictures, in between diapers and lunches, but it was clearly a PASSION and I’m beyond grateful I can do it as a job today.
Today I want to share something a little different, but a topic I get a lot of requests for—the story of how and why I started blogging. I gathered some of the most frequently asked questions surrounding this subject and answered them for you guys. I love it when I get questions, so please keep them coming (comments on here or on Instagram) and maybe we can do more posts like this moving forward about various topics.
But without further ado, here are the questions and answers on blogging!

Who told you to start your business?

My friend Karla @karlareed told me I needed to start sharing my outfits on Instagram because I had a knack. I told her I’d give it a whirl because I really needed an outlet from the daily mom grind of my husband working late and lotssss of diapers. It’s crazy how something so amazing started with a simple suggestion from a friend.

What were you doing before your business?

I was a full-time mom of 4 kids, ages ranging from 6 to 1. Before that, I was an event planner.

How did you know what to name your blog?

I went back and forth about naming my blog “Shalice Noel” because so many people don’t pronounce my name right, but I always loved my middle name. So, I put both together and I liked the ring of it. Shalice Noel was born.

What inspired you to start your business?

I remember sitting at the edge of my bed, praying a desperate prayer, “God I need to supplement our income. I’d love to work from home and it has to be a pretty special job because I have a houseful of children.” And with that, left the prayer and kept being a full-time mom. Fast forward two years, I heard about rewardstyle, signed up as fast as I could, and started to make commission checks. It almost brings tears to my eyes thinking about how grateful I was for my first check! I could stay home with my babies, share my love of fashion and get paid. It’s really special and I don’t take it for granted.

What is the most challenging thing about having an influencer business?

Staying creative and not comparing your business to someone else’s.

What would you tell yourself when you first started?

Haters gonna hate, keep taking risks, be kind and work hard!

Is there anything that helped your business?

When my husband started helping me. I think we grew closer in our relationship and his business know-how helped strengthen my business overall.

What tools or apps have helped your business?

If I had to narrow it down to two, the Facetune app for photo editing and Freshbooks for accounting.

I hope you guys enjoyed this and it answered some of the questions you’ve had about how and why I got started in this crazy blogging and influencer world. Like I said above, if you have more questions about any topic, send them on in because I’d like to start doing more reader-inspired posts!


jeans H&M  :: top MISA Los Angeles :: bag Mar Y Sol :: earrings ADORNMONDE :: sunnies CHLOE and MCM

I started out blogging thrifting in Chicago. You would be amazed at what I would find: designer duds and quality basics. It also afforded me the freedom to go bold with my style. For example, I usually would find a $5 tee and $9 crazy stripe pants, so no sweat to the wallet. And if I didn’t end up liking it, I would just donate it back or sell it on my instagram shop @herchicboutique. It was a fun and mildly therapeutic habit. And habit it became. I would get a sitter so I could go down there and thrift. On the days I didn’t have a sitter, I would bring all four kids, two holding the cart (if they were being good) and two inside the cart. I would always bring tons of crackers and cringe at how many we left in our path. Hilarious. But I always found some treasures from Smythe blazers to James Pearse tees to Frame denim just to name a few, all of which I would boast to Reid when he got home. As a stylist, I was in heaven, the suspense of not knowing what I would find was addictive. Fast forward almost 4 years, and I love blogging, and I’m grateful to have brands sending clothes to me. However, occasionally I buy $39 jeans with a great hem, slash the knees and fray wherever necessary. So, that’s exactly what I did for today’s post. I love an under $50 item I don’t freak out when dirt, coffee, and the like get spilled on them. But I’m SO INCREDIBLY grateful for the people and places and faces I have had the pleasure of meeting through my blog and instagram and I will never forget that little dingy thrift shop where it all started, and the countless times my family, my uber driver, my neighbor, etc,  took pictures for me. Thank God. I would not be where I am today.